Sponsorships

Presenting

Top-tier event ownership with naming rights and visibility across the full Talent 2027 attendee journey.

Included / Key Features

• Naming rights: "SHRM Talent 2027, presented by [Sponsor]"
• Branding on 75% of onsite signage when contracted and logo received at least 90 days before the event.
• 30 second clip during pre-show attendee onboarding video, played before each stage's opening session.
• Sponsorship of an interactive, hands-on learning session woven within the Talent program .
• Logo and brand bar across conference web pages and the Talent homepage.
• Dedicated content hub on the Talent homepage.
• Banner ads in Know-Before-You-Go and all Day-of-Conference emails.
• Talent attendee list provided 45 days before the event.
• Welcome Experience sponsorship, including co-branded SHRM and sponsor badges, lanyards, registration area, and event app interstitial screen placement when contracted at least 90 days prior to the event.
• Exhibitor booth presence.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Deep Dive Session

Dedicated 45-minute thought-leadership session, on one of Talent 2027's five largest stages, designed for deeper audience connection.

Included / Key Features

• 45-minutes of presentation time in a dedicated space seating 250+ attendees.
• Ability to upload a PDF presentation and handouts before the event.
• Session badge-scan leads shared for post-event follow-up.
• Sponsor benefits, including complimentary registrations, and brand recognition. across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Focus Session — 30 Minutes

Dedicated 30-minute thought-leadership session, on one of Talent 2027's five largest stages, designed for meaningful audience engagement.

Included / Key Features

• 30 minutes of presentation time in a dedicated space seating 250+ attendees.
• Ability to upload a PDF presentation and handouts before the event.
• Session badge-scan leads shared for post-event follow-up.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Spotlight Session — 20 Minutes

Dedicated 20-minute thought-leadership session, on one of Talent 2027's five largest stages, designed for concise, high-impact learning with attendees.

Included / Key Features

• 20-minutes of presentation time in a dedicated space seating 250+ attendees.
• Ability to upload a PDF presentation and handouts before the event.
• Session badge-scan leads shared for post-event follow-up.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Wellness Stage Presentation

Sponsor-led focused wellness and self-care interactive experience designed around well-being.

Included / Key Features

• 30-minutes of presentation time on the Wellness Stage.
• Sponsor-provided 30-second video and up to two static slides shown before the session.
• Verbal sponsor recognition during the session.
• Recognition for the sponsored Wellness Stage session in the event app.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Monday Happy Hour Session

Bring attendees together for a 30-minute informational session paired with a relaxed happy hour experience.

Included / Key Features

• 30-minute interactive, hands-on session featuring sponsor subject-matter experts
• One sponsored beverage provided to attendees during the session, featuring a curated specialty cocktail.
• Opportunity to provide a practical takeaway, tool or resource for attendees.
• Sponsor branding on session signage and select promotional materials.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Talent Tools Live

Show attendees how your solution works in practice through a 45-minute, focused demonstration tied to a real talent challenge.

Included / Key Features

• Dedicated live demonstration opportunity within the conference program.
• Opportunity to showcase a practical use case, tool or solution.
• Sponsor branding on session signage and select promotional materials.
• Opportunity to provide attendees with supporting resources or follow-up materials.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Live Customer Case Study

Showcase real-world results through a compelling conversation between a sponsor and their customer. This session highlights how organizations are addressing talent challenges, implementing solutions, and driving measurable business outcomes.

Included / Key Features

• Dedicated 30-minute case study presentation featuring a sponsor executive and customer representative.
• Opportunity to highlight a real-world talent challenge, solution, and measurable results.
• Session hosted on an existing conference stage or within an available programming block.
• Opportunity to structure the session as a moderated conversation or joint presentation.
• Ability to upload a PDF presentation and supporting resources before the event
• Session badge-scan leads shared for post-event follow-up.
• Sponsor recognition in the event agenda, event app, and session screen.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Sponsored Panelist

Included / Key Features

• Opportunity for one sponsor executive to participate in an existing panel discussion, subject to SHRM approval.
• Speaker recognition in the event agenda and event app.
• Opportunity to share industry expertise and insights with conference attendees.
• Sponsor recognition on the session screen.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Braindate Lounge

Exclusive brand integration into the Braindate peer-learning and networking experience, helping attendees connect around shared interests, ideas and workplace challenges.

Included / Key Features

• Exclusive sponsor branding throughout the Braindate experience and dedicated meeting area.
• Opportunity to schedule and host one sponsor-led Braindate per conference day.
• Sponsor recognition across select Braindate communications and promotional materials.
• Branding within relevant event app and onsite touchpoints.
• Dedicated email send promoting Braindate Lounge to attendees prior to event.
• Opportunity to provide a branded hospitality element, takeaway or amenity within the Braindate space (Item plus shipping and handling to be provided by sponsor with approval from SHRM).
• Post-event access to available Braindate participant data, subject to applicable attendee consent and data-sharing requirements.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Opening Networking Reception in The District (Exhibit Hall)

Exclusive sponsorship of the opening networking reception in the exhibit hall.

Included / Key Features

• Opportunity to position a bar near the sponsor booth during the reception.
• Option for bartenders throughout the exhibit hall to wear sponsor-provided branded shirts.
• Prominent floor signage directing attendees to the sponsor booth, with optional QR-code integration.
• Recognition in the event app and pre-event emails.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

SHRM Store

Exclusive brand integration into the SHRM Store experience.

Included / Key Features

• Dedicated sponsor table in the SHRM Store.
• Sponsor logo on SHRM Store shopping bags plus opportunity to provide a small insert.
• "SHRM Store powered by" sponsor branding onsite, in emails and in the event app.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Professional Headshot Studio

Exclusive sponsorship of the professional headshot destination in the exhibit hall.

Included / Key Features

• Headshot Studio branded with sponsor logo.
• Recognition on onsite signage and in the event app.
• Headshot Studio badge-scan leads shared for post-event follow-up.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Working Pods

Give attendees access to private pods to step away, take calls, focus on work, or recharge between sessions.

Included / Key Features

• Sponsor branding on individual privacy pods located throughout the conference environment.
• Opportunity to include branded messaging or a simple call to action inside each pod.
• Opportunity to provide a small branded amenity or takeaway within the pods.
• Access to attendee list for all pod users.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Lunch in The Exhibit Hall

Lunch sponsorship with high-visibility branding during a key attendee networking period.

Included / Key Features

• Recognition as lunch sponsor on onsite signage, pre-event emails, attendee portal and event app.
• Onsite signage may direct attendees to the sponsor booth and/or include a QR code for lead capture.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Breakfast

Breakfast sponsorship connecting the brand with attendees at the start of the conference day.

Included / Key Features

• Recognition as breakfast sponsor on onsite signage, pre-event emails, attendee portal and event app.
• Onsite signage may direct attendees to the sponsor booth and/or include a QR code for lead capture.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Coffee Networking Break

Coffee Networking sponsorship designed to generate recurring brand exposure during attendee networking, refreshment, and engagement moments throughout the convention center.

Included / Key Features

• Recognition as the Coffee Networking sponsor on onsite signage, day-of-event email communications, attendee portal, and event app.
• Onsite signage may direct attendees to the sponsor booth and/or include a QR code for lead capture.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Grand Prize Drawing in The Exhibit Hall

Final-day traffic-driving sponsorship centered on the exhibit-hall grand prize drawing.

Included / Key Features

• Attendees drop prize-entry forms at the sponsor booth in a SHRM-designated prize box.
• Up to 3 minutes of sponsor remarks while attendees are gathered for the drawing.
• Recognition on onsite signage, day-of-event email, prize-entry forms and the event app.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Passport Game

Play-to-win booth-traffic program encouraging attendees to visit participating sponsors in The District.

Included / Key Features

• Attendees must visit the sponsor booth to complete their passport game.
• Sponsor receives stamps to validate attendee booth visits.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Daily Email — Banner Ad

Banner placement in one of the daily emails sent to the full registered attendee list during Talent 2027.

Included / Key Features

• Sponsor supplies a banner ad to SHRM specifications featuring branding, messaging, CTA and/or booth number.
• Banner includes a clickable link to a sponsor-designated webpage.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Pre-Event Email — Banner Ad

Banner placement in attendee emails sent in the weeks leading up to Talent 2027.

Included / Key Features

• Sponsor supplies a banner ad to SHRM specifications featuring branding, messaging, CTA and/or booth number.
• Banner includes a clickable link to a sponsor-designated webpage.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Push Notifications

Custom event-app push notification designed to promote offers, content or booth traffic in real time.

Included / Key Features

• Sponsor-provided message of up to 120 characters, including an optional link, distributed via the event app.
• Push timing coordinated by SHRM with the sponsor.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

WI-FI

Exclusive sponsorship of attendee Wi-Fi connectivity throughout the event.

Included / Key Features

• Recognition as Wi-Fi sponsor on onsite signage, pre-event emails, attendee portal and event app.
• Onsite sponsor signage may direct attendees to the sponsor booth and/or include a QR code for lead capture.
• Opportunity to work with SHRM and the internet provider on additional elements such as landing page, network name and password when applicable.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.

Event App

Exclusive branding within the event app, the primary digital information hub for attendees.

Included / Key Features

• Recognition as event-app sponsor on onsite signage, pre-event emails, attendee portal and event app.
• Onsite sponsor signage may direct attendees to the sponsor booth and/or include a QR code for lead capture.
• Sponsor benefits, including complimentary registrations, and brand recognition across event marketing, signage, and attendee touchpoints — based on sponsorship level.